Thursday, April 30, 2015
5 Secret Tips to Effective Pay Per Click Advertising
Jan Peterson
Yes, pay per click advertising will cost you but if you do it right, it should make you money. If you are running pay per click advertising campaign and more money is going out than coming in, something is not right. Here are 5 steps to targeting the right keywords and minimizing costs.
Are your keywords too broad?
Let's just say you have developed an amazing diet drink that is safe, effective, tasty and will guarantee that people will lose 15 lbs in 30 days. You know you have a product that is a winner and are excited about marketing it on the World Wide Web. However, you are relatively new to the Web and pick keywords that are too general and expensive like 'dieting' or 'weight loss'. Not only are you perhaps disappointed by your PPC advertising results but it will likely be draining your bank account. This is why niche keywords are so important. Look at bidding on keywords such as 'weight loss supplement' or 'weight loss drink'. Go to Overture or Word Tracker and find keywords that are more niche oriented and not so competitive.
Is your ad dull or attention getting?
It is worthwhile to spend some time learning about effective copy writing. It could be the difference between mediocrity and success. You want to know how to get someone's attention. Unfortunately saying "I have the best diet drink on the planet" doesn't work. You have to motivate and inspire people to take their time to look at what you have to offer. And, in pay per click advertising you have to do it in very few words. This can be a challenge. Learn the words that sell or attract or grab someone's attention like "Must see", "Quick results", "New...", "The truth...", "Groundbreaking...", "Instant..."
Double Check your URL!
Sounds like a no-brainier but many times people either misspell their URL or send someone to their home page instead of the page that directly relates to their question. In other words, you may have a website that is dedicated to weight loss but in your pay per click advertising, you want to direct them specifically to your diet drink. So, you would want your URL to readwww.myweightlosssite.com/dietdrink.html. There is nothing more frustrating to the website visitor than having to go hunting for the information. Your job is to make it easy to find and informative. If they have to look long, they will leave. These are dollars lost to you.
What is your competition doing?
It is likely that your competitors who have a high PR (page rank) and continue to advertise, are doing something right. Learn from those who are successful. While the differences may seem subtle to you, in the World of PPC advertising a word or sentence can discourage or invite a potential website visitor.
What should my title be for my PPC ad ?
Plain and simple use the keyword that is being searched on. Don't get fancy or creative here. If someone is looking for diet drink then your ad title is 'diet drink'. Give the website visitor what they want.
The bidding war is on
Try your best not to get caught in the bidding war game. There are plenty of ways to drive traffic to your site without spending a fortune. General keywords will always have high prices like 'dieting.' Don't fall for the trap. Most refined keywords will have lower priced bids but are excellent because they will target your traffic. A Website visitor may only be looking for diet recipes and dislike diet drinks. They are not your customer. Same for the website visitor who may want to tone-up while they are dieting. The more specific you can target your market, the better you will do.
Two other tips: If all the bids are around 25 cents and the lead bid is at $5.00, you know someone is trying to own the number 1 position. If you want to have fun bid $4.99 and they will get nailed $5.00 for every click and you will only pay 26 cents if they click on your ad. Warning though: if you want to play this game, keep an eye out so they don't drop their bid. I sometimes do this as a temporary measure to bring someone back to fair playing grounds.
Secondly, keep any eye on all of your bids. People do change what they are willing to bid on any given keyword or search term. I do an overview every few days.
The test results are back
One last key to good pay per click advertising is testing your ads. You can set up two different campaigns and rotate them for the same period of time. What you might learn could surprise you and benefit your bank account!
This is not a get rich quick scheme. It will take time.
You have nothing to lose. Spend a little time each day to make a little extra spending money. The real money comes by way of referrals, so get your friends in on it too.
Wednesday, April 29, 2015
Earn Good Money Online
| by Adrian Reid | Author |
The internet has provided a platform for many people to make money online. You could make money quickly in a number of ways online.
There are many options provided for the same. The number of users on the internet is constantly on the rise. As a result, internet marketing has become the new way for companies to expand their business and attract more customers to their website.
This helps them increase the sales of their products and services. Some of these companies even pay people to just click on their advertisements and go through them. It is one of the best ways for free online money making.
You can make a lot of money in the confines of your home, without having to step out of your house. Many people are grabbing this home business opportunities to make big money. The internet allows people to make money in different ways.
You could well choose a task of your interest. Viewing ads is one of them. It is considered to be a really good home business online opportunity for you to take up as it is one of the easiest and the fastest way to make money.
The only thing for you to do is to create your own account for free and then click on the ads in order to check out the ads. You can watch only the ads of your interest as well. For free online money making, you can fill out your information on the site which usually includes gender, age, education, nationality and other interest.
Once you start making money through this method, you could then start recommending the website to your other friends as well and provide them an opportunity to make money through small home business.
This could well help you earn brownie points in the form of money or voucher, as the main objective of these websites is to promote the products and services of the various companies. Another way for free online money making is to answer general knowledge quizzes on an hourly basis. This could help you improve your level of IQ in the process.
A number of people also start their own website, and once their site becomes popular, they will be paid by top companies to put ads on their sites. The website could be on the topic of your choice. This is also considered to be one of the best home business ideas to make money online.
Plenty of people are known to use this method for free online money making. It is a field that you can exploit to earn more money.
There is no denying that there are a number of companies that are spam, but there are enough companies that are authentic and will pay you for the work that you have done for them.
However, it is very important that you do prior research before you register yourself onto the website.
Grab this opportunity now to make easy and fast money.
© Adrian Reid, All rights reserved.Adrian Reid - President HelpingYouProfit.com
==> http://yourfreemoneymakingwebsite.info
==> http://adrian11147.paid-surveys-broker.com/
==> Live Daily Webcasts on all of our products and services PLUS recorded presentations on everything we have!
==> No Charge Membership: http://www.HelpingYouProfit.com/associates/ .
Submitted on October 18, 2011
Promote your Website
EasyHits4U.com - Your Free Traffic Exchange - 1:1 Exchange Ratio, 5-Tier Referral Program. FREE Advertising!
WHY YOU SHOULD BE MORE FOCUSED IN THE REFERRAL PROGRAM HERE...
Reprinted from Cash Crate
Posted in Announcements by CashCrate Dana
- See more at: http://www.cashcrate.com/blog/announcements/why-you-should-be-more-focused-in-the-referral-program-here/#sthash.3aYJYouV.dpuf
Posted in Announcements by CashCrate Dana
Rob from Tennessee joined CashCrate in July of 2014. So far, he’s made almost $10,000! Check out his thread on the CashCrate Forum:
Rob shares his methods and thoughts about the CashCrate referral program. Have questions about the referral program and how to make more money at CashCrate? Looking for tips to get more referrals? Stop by and ask. Rob is a super nice guy and he’s willing to answer your questions.
A lot of people don’t know where to start. How do I get referrals? What’s the best way to get people to join? Taking the first step is often the hardest thing to do.
How did Rob start? He read about the Referral Program. You can use that same information to make more money for yourself:
The wonderful thing about the referral program is that you get to help others make money. When you help others, you also make more money for yourself. Everyone could use some extra money, right?
Rob messages me from time to time. He’s always looking for ways to help others. I think it’s in his nature. He sent me a message today and I hope he doesn’t mind me sharing a part of it:
“I'm a big fan of CashCrate and would like nothing more than to see everyone else make money there as well. I just try to help people think outside the box is all.”
CashCrate is more than just a site to make money. CashCrate is a community of wonderful people and we’re here to help you. We're always here to offer a helping hand.
Subscribe to:
Posts (Atom)